Founded way back in 1913 Didriksons has a simple philosophy. Rather than challenge the elements, they adapt to them. After tremendous success on our first project with Didriksons, they came back to us wanting promotional material for their AW21 collection. Of course we said yes.
During the later months of 2021, we shot a series of images across Wales and Northern England putting their jackets to the test. From moody coastlines, to untouched forests, to rugged mountains with intense winds and rain, we certainly got to see what the Didriksons jackets are capable of.