National Highways x BikerTek
During late 2023 National Highways partnered up with BikerTek on a campaign to raise awareness for keeping your bike in excellent working order, as it’s far easier to repair a motorbike than the human body.
At first you notice the gorgeous custom BikerTek motorbike with its sleek and minimal design. The focus is then turned to various custom titanium pieces integrated within the bike which are in fact medical parts that may be placed inside your body following an accident.
Working heavily in the automotive industry, this project hit close to home for us, and it was a privilege to be able to shoot the photography for this campaign. We’re proud to show some of our favourites below.
Client: National Highways
Agency: FCB Inferno
Senior Art Director: Greg Harvey
Senior Copywriter: Mike Mackenzie
Agency Producer: Livvy Tidd
Production Company: 456 Studios - FCB London
Director: Richard Oliver
DOP: Shaun Atherton
Photographer: Alexander Saunes - Envizual
Offline: Rob Featherstone
Post-Production: Creative Outpost
Executive Producer: Caroline Mcnulty
Producer: George Blomiley
Grade: Mark Horrobin
Online / VFX: Tim Davies
Sound Design: Dave Robinson